April 2006: Thrills and Spills
Economic impact of leisure activities in Puerto Rico
Back in 2000, E-entertainment captured the imagination of millions. The vision of unlimited bandwidth attracted billions of dollars of investment into the Internet. But for some businesses such as music it is still difficult to find a way of persuading people to pay for it. Have consumers in PR caught up with the digital era as entertainment or do we use our time in other real live activities? As the social and economic structure of Puerto Rico changes, our entertainment choices have become outdated. The average Puerto Rican has limited options of entertainment activities. Our analysis shows there is room for change with an economic potential that has not yet been harnessed. Is the market up to the task?
