Puerto Rico Economic Pulse ©

November 1999: A Criollo Baby Boom in Puerto Rico

Insights into how demographic trends impact business

Learn how changes in age composition can affect your business. Puerto Rico has become an important consuming market, considered by many as one of the youngest markets in the world. But will Baby Boomers soon begin to show their wrinkles? Find out which age bracket will have the highest growth in spending power. The next 20 years could see a fundamental restructuring of how workers fund retirees. Timely reaction to these consequences will enable retailers to understand and reach the elusive moving target… customers.