Puerto Rico Economic Pulse ©

December 2012: What if Puerto Rico Did Like Bilbao?

Lessons of an entrepreneurial planning process

In the past decades, the industrial decline of many western economies has forced them to turn towards the tertiary sector (services) in order to diversify their infrastructure and find new sources of income. The city of Bilbao, Spain has a history of both boom times with steel production and hard times with industrial decline starting in the 1970s. The city proceeded to reinvent itself through project-led regeneration programs, of which the Guggenheim Museum became iconic. Cultural policy was accompanied by a series of other urban regeneration strategies, dealing with economic and social aspects. Bilbao is a success story with this strategy. Despite the differences, Puerto Rico also had its manufacturing boom in the 80’s, followed by a decline in the 2000’s. Several strategies have been implemented to reboot the PR economy, but there is no success yet. PR can use entrepreneurial practices implemented in Bilbao. The question is: could a cultural-led approach be the recipe to restore growth in Puerto Rico?